Faraday Future Launch 2017
Location: Las Vegas, NV
Season: Winter 2017
Guest Count: 1,400
We worked with Faraday to execute their vision for the launch of their new automotive/technology brand at CES in Las Vegas. The event began with a VIP reception for 200 guests followed by an additional reception for 1,200 members of the press, clients and brand enthusiasts. Guests enjoyed craft cocktails, specialty hors d'oeuvres and our deluxe espresso services while they entered an outstanding 165,000 square foot space.
The excitement was palpable as invitees awaited the reveal of Faraday's latest cutting edge technology. Guests witnessed the FF 91 model drive from 0-60 in 2.39 seconds and park without a driver in the adjacent parking lot. It was an incredible evening celebrating the future of transportation.